Short Attention-Span Marketing

    <p>On Episode 56, Cahil Puill joins me for a chat about short attention-span marketing, or the attention economy. Cahill thinks the attention economy is nearing an end, and we’re moving to, as he puts it, the visiconomy. We’re inundated with information—messages flying at us every minute of every day—and that’s just not sustainable. So, how should marketers deal with it and what’s next? We get to that in part one of my chat with Cahill.</p><p>Episode Links</p><ul><li><a href="https://www.bytemediagroup.com/" target="_blank">Byte Media Group</a>&nbsp;— We help blockchain and tech companies unlock their full potential with marketing &amp; branding strategy.</li><li><a href="https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action" target="_blank">Simon Sinek’s Ted Talk: How Great Leaders Inspire Action</a>&nbsp;— Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers.</li><li><a href="https://www.youtube.com/watch?v=lomlpJREDzw" target="_blank">Colin Kaepernick Nike Spot</a></li></ul><p><br></p><p><em>Cover image from&nbsp;</em><a href="https://www.flickr.com/photos/117682788@N08/37915352622/in/photolist-ZLs6of-27uodfD-YJske3-258BSUc-2ahEQUa-27gVoEo-NdXZho-ZTkPHC-NdVF29-22mDJ1x-Yd3AwA-24D7a2P-25SrApL-Kz21zv-GMLXE6-KJcvtu-5WLqah-F6czRG-FXU2cG-21btBxE-2715S7i-29QiMdj-ZuC7jj-23prNL8-21BEaW8-YhmKgE-281Te9L-26ib3cR-21jWfKT-22Z2ZRB-NcVEDw-LAw2EK-FpZY7c-2e2tz6n-2e4ZbAG-2avSNDf-RBPG8B-LArRBM-SukCcS-QzRuun-Zwnw9W-26YAs2c-26hXfaf-217KP49-28YmNVx-M8PhN1-ZPZGZz-RvnV2W-2aKYQk2-2b9zYs6" target="_blank"><em>Flickr</em></a><em>, public domain.</em></p><p><br></p>