Episode 68

An Appeal to Chief Marketing Officers


April 11th, 2019

11 mins 53 secs

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About this Episode

    <p>On Episode 55, Alex Withers is back with an appeal to his fellow CMOs. There are five points, all drawn from the data in the <a href="https://www.inmotionnow.com/project-workflow/in-house-creative-management-report-2019/" target="_blank">In-House Creative Management Report</a>, that Alex feels CMOs need to take to heart. Some very valuable info here, and some advice on shouting louder than your spend.</p><p>Episode Links</p><ul><li><a href="https://www.inmotionnow.com/project-workflow/in-house-creative-management-report-2019/" target="_blank">The 2019 In-House Creative Management Report</a>&nbsp;— inMotionNow has partnered with InSource to conduct a survey of over 500 creative and marketing professionals across industries to gather insight into the leadership, collaboration and relationship between marketing and creative teams. The report combines key findings with best practices and take-away ideas from industry experts at VSP, Delta Vacations, Denver Broncos, Adobe, and many more!</li><li><a href="https://www.inmotionnow.com/" target="_blank">inMotionNow</a>&nbsp;— inMotionNow is the leading provider of workflow solutions for enterprise creative and marketing teams.</li><li><a href="https://www.confessionsofamarketer.com/17" target="_blank">Episode 17: Why CMOs Should Listen to Creatives</a>&nbsp;— On Episode 17, we find out why CMOs should listen to their creative teams. Alex Withers, CMO of InMotionNow, is our guest. And he believes that creatives have a lot to offer CMOs. We recorded this episode on March 7th, 2018, and packaged it up within a couple of hours because it was inspirational. You have to listen to it. Why should CMOs listen to creatives? Let's ask Alex Withers.</li><li><a href="https://www.confessionsofamarketer.com/54" target="_blank">Episode 54: In-House Creative Management</a>&nbsp;— On Episode 54, we're talking in-house creative management with InMotionNow CMO Alex Withers. Last year, in episode 17, we chatted with Alex about why CMOs should listen to creative. It was a powerful episode and I’ve wanted to have Alex back to chat again, and the release of the In-House Creative Management Report gave me a good reason to ring him up. We cover the background of the report, the key conclusions, how a closer creative and marketing relationship can benefit both sides, the always-fun creative brief, and how creatives can use data. Lots packed into this chat.</li></ul><p><em>Cover image from&nbsp;</em><a href="https://www.flickr.com/photos/162279984@N04/39073968805/in/photolist-22wQiBk-SuZ6qE-5tuDWG-rpVkwf-24rDJvu-24FDtuY-ywWZSJ-26HDdSk-ywFUos-ztHFbH-z9P1BV-ywQbQP-yB6r7b-zguZG3-zp1NrG-zc6zLN-zguYYj-z9GUEN-zc6AKG-apzatW-yBeN68-ztTyeN-yCEQmA-yCPrjz-LkyT4G-zzGVCp-zguZKE-zv8bhd-SF84FL-SgNcYZ-24scLbn-tDN4HB-ow7V6f-oeTEHd-ovbGgB-zjAqgf-EFVi8n-zBdTwp-zcsRAa-odauKg-MzaDaT-zjApg9-i7iDNU-dQGSqZ-dQNsRS-odjv3H-zccJxT-DV9CHB-i2LFRY-zjAq3E" target="_blank"><em>Flickr</em></a><em>, public domain.</em></p><p><br></p>