On Episode 50, we have Beth Monaghan in to talk about fear and the future of PR. Beth runs InkHouse—one of the brightest PR agencies in the land. She wrote a post a while back that got my attention. In today’s world, there is lots of fear in the marketplace. And Beth deals with that every day. So she came up with a guide on how to think a bit differently. Beth is a thoughtful person who has built a great business—so it’s worth a listen. Here’s part one.
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- Fear and the Future of PR — At a recent exhibit about propaganda at the Museum of Fine Arts Boston, a plaque nearby World War I and II posters read: “For propaganda to work, it needs simple stories: good vs. bad; forward vs. backward; us vs. them.” This sounded far too familiar. It recalled the firehose of scary headlines and polarizing comments that make up my social media feed these days. I’m among those who’ve deleted Facebook from my phone...with great relief, not just because my feed is negative but because there is so much of it.
- InkHouse Website — InkHouse is breaking the agency mold. We value progress over process, believe in data analytics, and that we’re only as good as the work we did yesterday. We have 100+ people, 3 offices, are 11 years old and one of the fastest growing agencies in the country.