Episode 48

2019 IBM Watson Marketing Trends

March 13th, 2019

19 mins 6 secs

Season 2

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About this Episode

On Episode 48, we have Jon Chang of IBM Watson Marketing in to chat about the 2019 Marketing Trends Report. This is the first of two episodes with Jon. In this episode, we cover the first five of the top nine trends that IBM covers in the report, including the emergence of the tech-savvy "martecheter," how the director of marketing is hottest new role in marketing, making hyper-personalization a reality with AI and machine learning, how digital marketing agencies transform into "consulgencies," and how GDPR actually helps marketers. Hop you enjoy the chat.

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Cover and header image from Flickr, public domain.

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