Episode 30
Imagine It Forward
September 19th, 2018
24 mins 8 secs
Season 2
Your Hosts
About this Episode
<p>On Episode 29, we’ve got Beth Comstock in for a two-part discussion about her new book, Imagine it Forward. In part one, we talk about what it was like when she took on the CMO role at GE, how confidence plays a role, and how she dealt with feedback. Plus, we learn how she got GE to adopt a marketing mind. It was a fascinating discussion. Hope you enjoy it.</p>