Episode 30

Imagine It Forward


September 19th, 2018

24 mins 8 secs

Your Hosts

About this Episode

    <p>On Episode 29, we’ve got Beth Comstock in for a two-part discussion about her new book, Imagine it Forward. In part one, we talk about what it was like when she took on the CMO role at GE, how confidence plays a role, and how she dealt with feedback. Plus, we learn how she got GE to adopt a marketing mind. It was a fascinating discussion. Hope you enjoy it.</p>