Episode 209

Agility in the Marketing Jet Stream


November 10th, 2020

32 mins 13 secs

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About this Episode

    <p>On this episode, we welcome a fellow podcaster Stephanie Cox to chat about agility in marketing. Stephanie is the host of the <a href="https://podcasts.apple.com/us/podcast/real-marketers/id1441675127" rel="noopener noreferrer" target="_blank">REAL MARKETERS</a> podcast, where she’s interviewed marketing leaders with brands such as MGM Resorts, Crayola, GE, Campbell Soup Company and others. She is also VP of sales and marketing at <a href="https://www.lumavate.com/" rel="noopener noreferrer" target="_blank">Lumavate</a>. We learn why agility in marketing is so important, how to manage marketing efforts that are so fast moving, and what hinders marketers from moving as fast as possible. Stephanie also makes some recommendations for marketing leaders on how to move fast if their organization or senior leaders don’t share that same desire. We dig into a lot more and also gaze into the future. A very agile discussion about marketing. It’s a good one.&nbsp;</p>