Episode 9

The Sales-Marketing Relationship

December 12th, 2017

8 mins 28 secs

Season 1

Your Host
Special Guest

About this Episode

On Episode 9, we’re chatting about the often-fraught sales-marketing relationship.

Morris Porter is my guest. He and I worked together in the early 2000s at a dot-com company that was undergoing a massive business model shift. He was running sales and I was in marketing.

Through all the hard work, hair-pulling and sleepless nights, Morris was cool as a cucumber. So when I wanted to talk about the sales-marketing relationship, he’s the one person who came to mind. He’s also worked at Cisco and Citrix—and is currently VP of Sales for Alpha Software.