A Language Manifesto for Marketers (and Everyone Else, too)

    <p>On Episode 61, I've got Ben Afia back in. I’ve known him for a decade and he has trailblazed the world of tone of voice. You may remember him from the other times he’s been on. He always talks sense about tone of voice. This time, he has a language manifesto. I knew when I saw he’d posted it, that we’d have to have him on. As always, it was an informative, engaging discussion.&nbsp;</p><p>Episode Links</p><ul><li><a href="https://www.benafia.com/language-manifesto-optin/" target="_blank">Download Ben Afia's Language Manifesto</a>&nbsp;— When you focus on language, you help everyone connect as humans. You’ll find it easier to give customers what you promised and they’ll be happier.</li><li><a href="https://www.benafia.com/about/" target="_blank">About Ben Afia</a>&nbsp;— A brand strategist, coach and international speaker – how did I end up here?</li></ul><p><em>Cover image from&nbsp;</em><a href="https://www.flickr.com/photos/kmsiever/5895380540/in/photolist-9YXnf5-5B1aSS-LRGEeB-UXMEkw-KBJ3pj-WQqmYX-BhkkMh-XhtYHc-JL8V73-6F685v-o7ru1t-ouoPm7-arGNjY-oePPM4-dhZvjr-ou8c5m-dYKP2Y-ouwDR1-4UbgBr-odxHEH-oeQDE9-x4gcaL-ovXswk-owkrUg-hZoqbV-bJeRQg-osGSmf-5RWLSc-ouryoV-ocZBji-odaoo1-Pt7hAt-ovsyvm-ocULeT-EQKg1w-mLssvp-odar7X-dhZtvP-g6Usdm-odEHhy-2fn4UXM-ouXbm8-ovuSXs-83iZJB-6Zr5mG-YZPTPd-odbUEv-otHUrC-UJJLDx-xemPUN" target="_blank"><em>Flickr</em></a><em>, public domain.</em></p>