Hey Siri, What's Up at the Intersection of Marketing and Technology?

    <p>On Episode 60, we have Tiesha Miller, VP of growth and marketing technology at iCrossing. We start our discussion about a couple of words in her title, then dig into how she advises clients to utilize technology, how GDPR and other legislation in the offing will affect the business, and also what trends she’s tracking (hint: voice is gonna be big).</p><p>Episode Links</p><ul><li><a href="https://www.icrossing.com/" target="_blank">iCrossing</a>&nbsp;— iCrossing has been unleashing brand potential for 18 years. As an agency owned by Hearst, we have access to the most valuable ingredients for effective marketing: insights, talent and audiences.</li><li><a href="https://www.thedrum.com/opinion/2019/01/15/auto-voice-and-tv-technologies-amplify-the-marketer-s-dilemma" target="_blank">Auto, voice, and TV technologies amplify the marketer’s dilemma</a>&nbsp;— Our jobs as marketers continue to intensify and become more complex. Yet, we still need to deliver on short-term sales while building future strategies. Balancing the two in today’s environment is a dilemma exacerbated by the landscape of ever-proliferating technology, sophisticated and oversaturated consumers, and more and more complex playgrounds to engage customers.</li><li><a href="https://adage.com/article/cmo-strategy/past-promises-advanced-data-management/316996" target="_blank">How to see past the promises of advanced data management and get what you need</a>&nbsp;— Adopting a cloud solution is about as easy to grasp as quantum physics, but it's become a necessity as marketers grapple with a fragmented consumer landscape: People are interacting with brands at physical stores, online, via voice, over the phone, in-app, chat, email and on social. Data across these channels has historically existed in silos, which is not ideal for brands trying to figure out who their audiences are and how to best serve them.</li></ul><p><em>Cover image from&nbsp;</em><a href="https://www.flickr.com/photos/volvob12b/9580811408/in/photolist-fACarA-bB8eC-it3ZK-nnk9Rp-gu3yzU-5pi8s9-eHEDst-Sd4K6f-3gpFLa-7eoesG-7eoeGs-WNScJV-Chors9-UZXEF2-2aNUG5V-joBVhG-ahGYub-orX2vL-Qv7iHd-FDcq8M-dkCvpP-bxBzsQ-eiuexp-gu3vH9-4CdPa-otuqFS-yK3N61-iC4j67-38L9E3-bNULWp-W3MgXs-265vxmx-2duDiR4-BWpQdu-XopAUA-smtnkP-4C9ky-VqhNz7-hT3kuX-YrMbdt-fmyB5Q-Ga8KYk-pwzsAi-VwUZEV-NrEKkS-2aWaEYJ-ahmUvh-24iZtyX-5HzdBB-MoRqC8" target="_blank"><em>Flickr</em></a><em>, public domain.</em></p>