Marketing Tiger

    <p>On Episode 59, I’ve got Eric Smallwood of Apex Marketing Group in to chat about the marketing value of Tiger Woods winning the Masters. Eric was quoted far and wide about the marketing value of Tiger’s Masters win. I got in touch with him to get to the root of the numbers. We had a great discussion about it, and he shed some light on the way he calculates the value, plus we discussed his other focus—naming rights.</p><p><em>Cover image from&nbsp;</em><a href="https://www.123rf.com/stock-photo/golf_tee.html?&amp;sti=ocpn2mqrzvca1bbzoj%7C&amp;mediapopup=10668793" target="_blank"><em>123RF</em></a><em>, Standard License.</em></p>