Episode 54

In-House Creative Management

April 8th, 2019

18 mins 9 secs

Season 2

Your Host
Special Guest

About this Episode

On Episode 54, we're talking in-house creative management with InMotionNow CMO Alex Withers. Last year, in Episode 17, we chatted with Alex about why CMOs should listen to creative. It was a powerful episode and I’ve wanted to have Alex back to chat again, and the release of the In-House Creative Management Report gave me a good reason to ring him up. We cover the background of the report, the key conclusions, how a closer creative and marketing relationship can benefit both sides, the always-fun creative brief, and how creatives can use data. Lots packed into this chat.

Of course, you can listen here on our website, at ConfessionsofaMarketer.com, anytime. But don't forget to subscribe to Confessions of a Marketer on your favorite podcast service. We're available pretty much anywhere you listen, including Apple Podcasts, Google Play, Overcast, Pocketcasts, Spotify, Stitcher, TuneIn, and Castro. Oh, and here's our RSS feed.

Cover and header image from Flickr, public domain.

Episode Links

  • The 2019 In-House Creative Management Report — inMotionNow has partnered with InSource to conduct a survey of over 500 creative and marketing professionals across industries to gather insight into the leadership, collaboration and relationship between marketing and creative teams. The report combines key findings with best practices and take-away ideas from industry experts at VSP, Delta Vacations, Denver Broncos, Adobe, and many more!
  • inMotionNow — inMotionNow is the leading provider of workflow solutions for enterprise creative and marketing teams.
  • Episode 17: Why CMOs Should Listen to Creatives — On Episode 17, we find out why CMOs should listen to their creative teams. Alex Withers, CMO of InMotionNow, is our guest. And he believes that creatives have a lot to offer CMOs. We recorded this episode on March 7th, 2018, and packaged it up within a couple of hours because it was inspirational. You have to listen to it. Why should CMOs listen to creatives? Let's ask Alex Withers.