Episode 46

Marketing Is (Still) Broken

February 26th, 2019

16 mins 23 secs

Season 2

Your Host
Special Guest

About this Episode

On Episode 46, we're back with Tim Burke of Affinio. Last time, Tim and I discussed his thoughts about marketing being broken. One week later, and it's still broken. There's a massive disruption happening that is leaving few parts of our business untouched--there’s consolidation happening everywhere. He sees a lot of pressure for media agencies, as enterprises take over that task as part of the in-housing trend. So, to start part two of our chat, I asked Tim why enterprises—drowning in data—think they can take on that task. Plus, we look ahead into the rest of 2019.

Of course, you can listen here on our website, at ConfessionsofaMarketer.com, anytime. But don't forget to subscribe to Confessions of a Marketer on your favorite podcast service. We're available pretty much anywhere you listen, including Apple Podcasts, Google Play, Overcast, Pocketcasts, Spotify, Stitcher, TuneIn, and Castro. Oh, and here's our RSS feed.

Cover and header image from Flickr, used under Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0).