Episode 46

Marketing Is (Still) Broken

February 26th, 2019

16 mins 23 secs

Season 2

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About this Episode

On Episode 46, we're back with Tim Burke of Affinio. Last time, Tim and I discussed his thoughts about marketing being broken. One week later, and it's still broken. There's a massive disruption happening that is leaving few parts of our business untouched--there’s consolidation happening everywhere. He sees a lot of pressure for media agencies, as enterprises take over that task as part of the in-housing trend. So, to start part two of our chat, I asked Tim why enterprises—drowning in data—think they can take on that task. Plus, we look ahead into the rest of 2019.

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Cover and header image from Flickr, used under Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0).