Episode 43

Turning Data Into Stories


January 16th, 2019

17 mins 40 secs

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About this Episode

    <p>On Episode 41, we have Bill Burkart, president of Wunderman Data Management, in to discuss turning data into stories. Bill joined me from chilly Omaha, Nebraska, where he was visiting a Wunderman client. As the amount of data has grown exponentially, there's so much hidden behind the numbers. Bill shares how to take those mounds of data and create a story that resonates with individual customers.</p>