Episode 41

Turning Data Into Stories

January 16th, 2019

15 mins 22 secs

Season 2

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About this Episode

On Episode 41, we have Bill Burkart, president of Wunderman Data Management, in to discuss turning data into stories. Bill joined me from chilly Omaha, Nebraska, where he was visiting a Wunderman client. As the amount of data has grown exponentially, there's so much hidden behind the numbers. Bill shares how to take those mounds of data and create a story that resonates with individual customers.