Episode 34

Marketing in the #FakeNews Era

October 30th, 2018

22 mins 39 secs

Season 2

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About this Episode

On Episode 34, we’re talking marketing in the era of #FakeNews with Peter Horst. Peter's a global marketing exec and CMO with a few decades of working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade. He’s recently turned his attention to a major trend in the world -- fake news. He’s got a book called "Marketing in the #FakeNews Era." It’s a very timely look at the challenges marketers and brands face. It was a very engaging read, and a terrific chat.