Episode 3

Demystifying Tone of Voice

October 30th, 2017

17 mins 28 secs

Season 1

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About this Episode

On Episode 3, we’re talking with Ben Afia – a real guru when it comes to tone of voice. You’ve probably heard that term bandied about.

What is it, exactly? Well, Ben can tell you because he focuses on tone of voice, and what he says is “helping companies sound more human.”  He is the head honcho at Afia, a UK-based firm he started in 2004. Before that, he was at Boots UK as tone of voice manager.