Episode 213

Taking the Silos Out of B2B Marketing


December 8th, 2020

29 mins 30 secs

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About this Episode

    <p>On the latest episode, we have <a href="https://www.linkedin.com/in/mikemaynard/" rel="noopener noreferrer" target="_blank">Mike Maynard</a>, managing director of <a href="https://www.napierb2b.com" rel="noopener noreferrer" target="_blank">Napier</a>--a B2B PR and marketing agency based in the UK. Mike describes himself as a geek who loves talking about technology. We learn about his background and the path he took from engineer to marketer and then from in-house to agency. We also dig into the shift from siloed marketing to organizing around content development and content distribution, and why marketers often fail to get the ROI they expect from tools like marketing automation. Plus we have a discussion about account-based marketing fails and what it’s been like communicating with people during COVID-19. A fun chat with Mike.</p>