Episode 206

Subconscious Marketing


November 2nd, 2020

42 mins 29 secs

Your Hosts

About this Episode

    <p>On today’s episode, we have Leslie Zane, President of Triggers Brand Consultancy with us. Leslie is a TEDx Speaker, and contributor to Harvard Business Review, Media Village, Scientific American, and CMO.com. We are privileged to have her with us to dig into a subject that seems absolutely massive and critically important to understand: Subconscious Marketing. We learn about her work at Triggers Brand Consultancy and how she got involved in the subconscious, why the subconscious is so important for businesses to understand. And we hear about the epiphany she had early in her career that set her on her current path. Plus, we learn exactly what subconscious marketing is and how it differs from conscious marketing. We also get a new term for cocktail party conversations (whenever those happen again): the Brand Connectome. Plus, we dig into a lot more. A great discussion, packed with a ton of wisdom.&nbsp;</p><p><strong>A few links to things we discussed</strong></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;<a href="https://knowledge.wharton.upenn.edu/article/cracking-code-brand-growth/" rel="noopener noreferrer" target="_blank">Cracking the Code on Brand Growth</a></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;<a href="https://www.youtube.com/watch?v=ZUG9qYTJMsI" rel="noopener noreferrer" target="_blank">Dollar Shave Club Video</a></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;<a href="https://en.wikipedia.org/wiki/Michael_Porter" rel="noopener noreferrer" target="_blank">Michael Porter</a></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;<a href="https://en.wikipedia.org/wiki/Porter%27s_five_forces_analysis" rel="noopener noreferrer" target="_blank">Porter's Five Forces Analysis</a></p><p>●&nbsp;&nbsp;&nbsp;&nbsp;<a href="https://www.youtube.com/watch?v=suRDUFpsHus" rel="noopener noreferrer" target="_blank">MadMen “The Carousel”</a></p>