Episode 191

Marketing Operations


June 23rd, 2020

29 mins 52 secs

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About this Episode

    <p>On Episode 158, Naomi Liu is in to discuss marketing operations. It’s hard for me to sum up our discussion. It’s really about so much more than marketing operations. We talk about her background, how she views marketing operations, how marketing operations interacts with the rest of marketing, the key skill sets for marketing ops, and balancing the right-brain and left-brain. In addition, and here’s where we really go beyond the subject, we learn about her journey as a woman in tech--and how she has battled imposter syndrome. Plus, we explore the idea of being a “boundary spanner”--and I think it’s clear Naomi is one. This was a wonderful discussion--and it was so great to catch up with a colleague from a decade ago.</p><p><strong>Links of Interest</strong></p><ul><li>Naomi Liu on <a href="https://www.linkedin.com/in/naomiliu/" target="_blank">LinkedIn</a></li><li><a href="https://www.efi.com/" target="_blank">EFI</a></li><li><a href="https://www.psychologytoday.com/us/blog/real-women/201809/the-reality-imposter-syndrome" target="_blank">Imposter Syndrome</a> (Psychology Today)</li><li><a href="https://hbr.org/2019/12/why-every-sales-and-marketing-team-needs-a-boundary-spanner" target="_blank">Why Every Sales and Marketing Team Needs a “Boundary Spanner”</a> (HBR)</li></ul><p><br></p>