Episode 180

The Future of Advertising


April 14th, 2020

44 mins 26 secs

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About this Episode

    <p>On Episode 147, we’re talking the future of advertising with Catharine Hays.&nbsp;</p><p>We have been on hiatus for a couple of weeks as we looked around and assessed this changed world we live in these days. The world has turned upside down. I wondered how to make the interviews I already had in the can before the crisis started relevant to this world. And I think the best way is to just forge ahead. The things we knew before COVID-19 took over our consciousness will return—in some form—at some point in the future. Life also goes on. So we’ll continue Confessions of a Marketer with that spirit—dealing with COVID-19 where it makes sense and thinking about how marketing can contend with all the things.&nbsp;</p><p>One thing I will ask of you—if you are hiring marketers, or if you have a compelling story to tell about finding a job in this environment, I’d love to hear from you—just email me at <a href="mailto:confessionsof@icloud.com" target="_blank">confessionsof@icloud.com</a>.&nbsp;</p><p>Most of all, what I hope for you and your families—and all of our families, is continued good health.&nbsp;</p><p>Catharine Hays is an executive advisor, speaker, and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints,” which synthesizes more than 200 diverse perspectives, across disciplines and around the world, yields a broader conception of the scope, practice, and value of "advertising," encompassing every communication or point of interaction between a brand and a person. It is an important book. Catharine also previously served as Co-Founder and Executive Director at the Wharton Future of Advertising Program. And if that weren’t enough, she is also co-host of The CMO Spotlight on SiriusXM channel 132, where she speaks with the world’s top CMOs.&nbsp;</p><p><strong>Links of Interest</strong></p><ul><li>Catharine Hays on <a href="https://www.linkedin.com/in/catharine-hays/" target="_blank">LinkedIn</a></li><li><a href="https://www.siriusxm.com/businessradio" target="_blank">SiriusXM Business Radio Ch. 132 (home to Catharine’s CMO Spotlight)</a></li><li>Read <a href="https://read.amazon.com/kp/card?asin=B01BKJIDRG&amp;preview=inline&amp;linkCode=kpe&amp;ref_=cm_sw_r_kb_dp_I51IEbBDP2K9F" target="_blank">Beyond Advertising: Creating Value Through All Customer Touchpoints</a></li><li><a href="https://www.edelman.com/trustbarometer" target="_blank">Edelman Trust Barometer</a></li><li><a href="https://www.businessroundtable.org" target="_blank">Business Roundtable</a></li></ul><p><br></p>