The Content Queen

    <p>On Episode 144, Content Queen Shay Rowbottom joins Mark to talk about video, LinkedIn, and even a little rap. Shay has an incredible background. She runs Rowbottom Marketing, which specializes in creating LinkedIn content. In this fascinating discussion, we learn about Shay’s background, what her agency is up to, what makes for good content, how to do video--where to use it, how to produce it, and so forth—and whether there is a secret making a viral video. Plus, we learn about her recent success on LinkedIn. And we also find out about her earlier career as a rapper. It was a fun chat.&nbsp;</p><p><strong>Links of Interest</strong></p><ul><li><a href="https://www.shayrowbottom.com" target="_blank">Rowbottom Marketing</a>&nbsp;</li><li>Shay on <a href="https://www.linkedin.com/in/shayrowbottom/" target="_blank">LinkedIn</a>&nbsp;</li><li><a href="https://www.linkedin.com/posts/shayrowbottom_shayshine-activity-6630520276926947329-0VpM" target="_blank">Video of Shay rapping at age 22</a></li><li><a href="https://www.linkedin.com/feed/update/urn:li:activity:6548942693282746368" target="_blank">Shay’s Post Malone parody about office life</a>&nbsp;</li></ul><p><br></p>