Episode 167

Special: The Problem of Pandering: Marketing's Responsibility to Truth Telling & Authenticity

00:00:00
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00:37:02

February 12th, 2020

37 mins 2 secs

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About this Episode

    <p>In this episode, we talk to self described "unapologetic truth teller" Katie Martell about balancing the desire to be part of zeitgeist narratives like "Me Too" and LGBTQ rights with authenticity in supporting those same narratives. It's all about putting your money where your mouth is and we dive deep into the responsibility of brands in the modern world.</p><p><strong>Links</strong></p><ul><li><a href="https://www.katie-martell.com/" target="_blank">Katie Martell Website</a></li><li><a href="https://www.linkedin.com/in/katiemartell/" target="_blank">Katie Martell LinkedIn</a></li></ul>