Special: The Science and History of B2B Demand Generation

    <p>In this interview, we talk to one of the pioneers of demand generation about the birth of the discipline and look at what goes into building great demand gen teams, creating process that scales and the critical skills shared by the most successful demand gen marketers.</p><p><strong>Links</strong></p><ul><li><a href="https://www.linkedin.com/in/dougsechrist/" target="_blank">Doug Sechrist LinkedIn</a></li><li><a href="https://www.zenefits.com/" target="_blank">Zenefits website</a></li></ul>