Marketing the Holidays

    <p>On Episode 116, we’ve got Danielle Savin of Capgemini in to discuss marketing the holidays. Danielle is senior director of digital marketing services at Capgemini North America. She knows retail—from the manufacturers to the point of sale. I wanted to chat with her about digital, brick and mortar and everything in between—especially now that we have the holiday season upon us. In this first part, we cover the best practices for retailers at the holidays, her advice for retailers, and more.</p>