Marketing Amazon

    <p>On Episode 114, we're joined by Kiri Masters, founder and CEO of Bobsled Marketing. Kiri focuses on retail marketing, with a particular focus on Amazon—that behemoth we all can’t live without. In this first of two parts, we learn about Kiri, her firm and get some answers on what CMOs get wrong about Amazon.&nbsp;</p><ul><li><a href="https://www.bobsledmarketing.com" target="_blank">Bobsled Marketing</a></li><li><a href="https://www.linkedin.com/in/kiri-masters/" target="_blank">Kiri Masters on LinkedIn</a></li></ul>