Five Keys to Brand Strategy

    <p>On Episode 94, Mitch Duckler is back to discuss brand strategy. Mitch has a book out called The Indispensable Brand. In part one, we touched on the premise of his book and the value of brand equity. This time, we cover the five key components of brand strategy—brand positioning, brand portfolio strategy, brand experiences, brand extension, and brand story.&nbsp;</p><p><strong>Episode Notes</strong></p><ul><li>Mitch's firm: <a href="https://www.fullsurge.com" target="_blank">FullSurge</a></li><li>Mitch's book: <a href="https://www.fullsurge.com/indispensable-brand?hsCtaTracking=af45b2de-9a66-4267-aedb-1443143593e1%7C18f7ea0b-d291-4341-b2b3-3d48443387e4" target="_blank">The Indispensable Brand</a></li><li>Mitch on <a href="https://www.linkedin.com/in/mitchduckler/" target="_blank">LinkedIn</a></li></ul>