Making the Most of Intent

    <p>On Episode 79, Rob Weedn of DealSignal and Jeremy Middleton of Pramata are back for part two of our chat about ABM and intent.&nbsp;In the first part of our chat, we discussed the winnowing down of the martech stack plus a lot about ABM. Today we continue our chat about it--how to use intent-based data, the promise of technology, programmatic advertising, and more. And we start with a question about the tension around ABM.&nbsp;</p><p><strong>Episode Notes</strong></p><ul><li>Pepper and Rogers: <a href="https://hbr.org/1999/01/is-your-company-ready-for-one-to-one-marketing" target="_blank">Is Your Company Ready for One-to-One Marketing?</a></li><li><a href="https://blog.hubspot.com/marketing/account-based-marketing-guide" target="_blank">The Ultimate Guide to Account-Based Marketing (ABM)</a></li></ul><p><br></p><p>Cover image is copyright 2019 Mark Reed-Edwards from a recent hike in Massachusetts.</p><p><br></p>