Confessions of a Marketer

Episode 58: Stronger Marketing with Data

April 22nd, 2019  |  Season 2  |  24 mins 15 secs

chris clegg, data, marketing, portma

On Episode 58, we're talking with Chris Clegg, president and research director of PortMA, which is short for Portland Marketing Analytics. His firm works with some of the world’s biggest brands on using data to drive communications strategies and make better marketing decisions. Chris posted on LinkedIn a while back about how to create stronger marketing with data—and that got my attention. So I asked him to come on the show to share his ideas with you.

Episode 57: Marketing After the Attention Economy

April 18th, 2019  |  Season 2  |  14 mins 10 secs

attention economy, bill simmons, cahill puill, joe rogan, long-form content, marc baron, marketing, privacy, social media, visiconomy

On Episode 57, Cahill Puill is back to look at world beyond the attention economy. What’s next? How can we deal with the piles of data and sort the wheat from the chaff, what can marketers do to remain relevant, and what trends is Cahill watching? You’ll want to stay with us for this one.

Episode 56: Short Attention-Span Marketing

April 15th, 2019  |  Season 2  |  10 mins 15 secs

attention economy, cahill puill, cambridge analytica, marketing, simon sinek, social media

On Episode 56, Cahill Puil joins me for a chat about short attention-span marketing, or the attention economy. Cahill thinks the attention economy is nearing an end, and we’re moving to, as he puts it, the visiconomy. We’re inundated with information—messages flying at us every minute of every day—and that’s just not sustainable. So, how should marketers deal with it and what’s next? We get to that in part one of my chat with Cahill.

Episode 53: Marketing Isn't About You

April 4th, 2019  |  Season 2  |  16 mins 36 secs

adam fairhead, cause-driven marketing, fairhead creative, marketing

On Episode 53, we've got Adam Fairhead—founder of Fairhead Creative—here to discuss his new book. Adam’s firm, Fairhead Creative, focuses on cause-driven companies. And he bills his new book as a marketing and communication blueprint for companies with a cause. It’s called Marketing Isn’t About You: The Two Things that matter if You Sell Things that Matter. He’s distilled a lot of his thinking from years of helping companies.

3 Minute Extra: What Is a Brand?

March 29th, 2019  |  Season 2  |  3 mins 3 secs

brand, branding, logo, marketing, tone of voice, visual identity

Episode 51: Less Fear, More Community

March 28th, 2019  |  Season 2  |  11 mins 38 secs

#metoo, beth monaghan, community, fake news, fear, inkhouse, marketing, pr

On Episode 51, I continue my chat with Beth Monaghan about fear and the future of PR. Beth and I started our talk about her thoughts last time. This time, we journey into the real world and her thoughts about the power of community, finding common ground, what’s happening in PR in the era of fake news and me too, and what she sees happening in marketing in the coming months and years. Hope you enjoy the rest of the chat.

Episode 50: Fear and the Future of PR

March 25th, 2019  |  Season 2  |  12 mins 21 secs

beth monaghan, fear, inkhouse, marketing, pr

On Episode 50, we have Beth Monaghan in to talk about fear and the future of PR. Beth runs InkHouse—one of the brightest PR agencies in the land. She wrote a post a while back that got my attention. In today’s world, there is lots of fear in the marketplace. And Beth deals with that every day. So she came up with a guide on how to think a bit differently. Beth is a thoughtful person who has built a great business—so it’s worth a listen. Here’s part one.

Episode 49: 2019 IBM Watson Marketing Trends, Part 2

March 20th, 2019  |  Season 2  |  18 mins 31 secs

adtech, ibm, marketing, martech, trends, watson

On Episode 49, we have more with Jon Chang of IBM Watson Marketing about the IBM Watson 2019 Marketing Trends Report. We talk about agile marketing, the blending of MarTech + AdTech, customer centricity, and the emotion economy. Plus, we get Jonathan’s takeaways from the report and trends he’s watching in 2019 and beyond.

Episode 48: 2019 IBM Watson Marketing Trends

March 13th, 2019  |  Season 2  |  19 mins 6 secs

adtech, ibm, marketing, martech, trends, watson

On Episode 48, we have Jon Chang of IBM Watson Marketing in to chat about the 2019 Marketing Trends Report. This is the first of two episodes with Jon. In this episode, we cover the first five of the top nine trends that IBM covers in the report, including the emergence of the tech-savvy "martecheter," how the director of marketing is hottest new role in marketing, making hyper-personalization a reality with AI and machine learning, how digital marketing agencies transform into "consulgencies," and how GDPR actually helps marketers. Hop you enjoy the chat.

Episode 47: Hack Your Marketing

March 6th, 2019  |  Season 2  |  21 mins 21 secs

google, growth hacking, linkedin, marketing, seo, startups, taylor ryan, valuer

On Episode 47, we’re talking growth hacking with Taylor Ryan, CMO of Valuer. Growth hacking is one of those terms that people just toss about. But Taylor has hacked himself to success at Valuer, a firm that matches startups with corporations, accelerators, and investors. We share some LinkedIn war stories, explore techniques you can employ in your marketing right away, and Taylor shares some trends he's watching for 2019. And we also bat around SEO and Google. So, get ready to hack your marketing. Hope you enjoy the chat.