February 15th, 2019 | Season 2 | 2 mins 59 secs
campaigns, data, mark reed-edwards, marketing, plans, programs
I don't know about you, but one of the things over the course of my career that I've run into is an inability for an organization to stick with something. Whether it's a marketing initiative, maybe the design of the website, maybe a TV campaign. Doesn't really matter what it was. But there's often a level of impatience or an inability to stay with something to give it time to work. In this 3 Minute Extra, I share my thoughts on all of that.
December 31st, 2018 | Season 2 | 12 mins 50 secs
experiential marketing, garnet heraman, innovation, mark reed-edwards, the ipod
I've got a special episode to share--a new podcast I'm producing with Garnet Heraman. It's the Innovation Podcast, and in this preview, we share our plans for the subjects, the guests and the discussions to come.