Mark Reed-Edwards founded Reed-Edwards Global in 2010 after a long career working as a marketer and writer, mainly for technology companies. He specializes in telling stories about and for companies, products, analysts and executives.
He has also built and led marketing groups, spearheaded branding and rebranding efforts, and consulted with some of the world’s leading brands, including: Stratus Computer, EMC, Intranets.com, Yankee Group, Salary.com, Sophos, AT&T, BAE Systems, CA, Ciena, Globant, HfS Research, Kaspersky, Kronos, Raytheon Cyber, Simple Tuition and Spartan Race.
He has been hosting and producing Confessions of a Marketer since October 2017 and is adding to his podcasting portfolio as cohost of The Innovation Podcast with Garnet Heraman.
April 25th, 2019 | Season 2 | 9 mins 41 secs
apex marketing, eric smallwood, naming rights, pga, the masters, tiger woods
On Episode 59, I’ve got Eric Smallwood of Apex Marketing Group in to chat about the marketing value of Tiger Woods winning the Masters. Eric was quoted far and wide about the marketing value of Tiger’s Masters win. I got in touch with him to get to the root of the numbers. We had a great discussion about it, and he shed some light on the way he calculates the value, plus we discussed his other focus—naming rights.
April 22nd, 2019 | Season 2 | 24 mins 15 secs
chris clegg, data, marketing, portma
On Episode 58, we're talking with Chris Clegg, president and research director of PortMA, which is short for Portland Marketing Analytics. His firm works with some of the world’s biggest brands on using data to drive communications strategies and make better marketing decisions. Chris posted on LinkedIn a while back about how to create stronger marketing with data—and that got my attention. So I asked him to come on the show to share his ideas with you.
April 18th, 2019 | Season 2 | 14 mins 10 secs
attention economy, bill simmons, cahill puill, joe rogan, long-form content, marc baron, marketing, privacy, social media, visiconomy
On Episode 57, Cahill Puill is back to look at world beyond the attention economy. What’s next? How can we deal with the piles of data and sort the wheat from the chaff, what can marketers do to remain relevant, and what trends is Cahill watching? You’ll want to stay with us for this one.
April 15th, 2019 | Season 2 | 10 mins 15 secs
attention economy, cahill puill, cambridge analytica, marketing, simon sinek, social media
On Episode 56, Cahill Puil joins me for a chat about short attention-span marketing, or the attention economy. Cahill thinks the attention economy is nearing an end, and we’re moving to, as he puts it, the visiconomy. We’re inundated with information—messages flying at us every minute of every day—and that’s just not sustainable. So, how should marketers deal with it and what’s next? We get to that in part one of my chat with Cahill.
April 11th, 2019 | Season 2 | 10 mins 6 secs
alex withers, chief marketing officer, cmo, in-house creative, inmotionnow
On Episode 55, Alex Withers is back with an appeal to his fellow CMOs. There are five points, all drawn from the data in the In-House Creative Management Report, that Alex feels CMOs need to take to heart. Some very valuable info here, and some advice on shouting louder than your spend.
April 8th, 2019 | Season 2 | 18 mins 9 secs
agencies, alex withers, cmos, creative, in-house creative, inmotionnow
On Episode 54, we're talking in-house creative management with InMotionNow CMO Alex Withers. Last year, in episode 17, we chatted with Alex about why CMOs should listen to creative. It was a powerful episode and I’ve wanted to have Alex back to chat again, and the release of the In-House Creative Management Report gave me a good reason to ring him up. We cover the background of the report, the key conclusions, how a closer creative and marketing relationship can benefit both sides, the always-fun creative brief, and how creatives can use data. Lots packed into this chat.
April 4th, 2019 | Season 2 | 16 mins 36 secs
adam fairhead, cause-driven marketing, fairhead creative, marketing
On Episode 53, we've got Adam Fairhead—founder of Fairhead Creative—here to discuss his new book. Adam’s firm, Fairhead Creative, focuses on cause-driven companies. And he bills his new book as a marketing and communication blueprint for companies with a cause. It’s called Marketing Isn’t About You: The Two Things that matter if You Sell Things that Matter. He’s distilled a lot of his thinking from years of helping companies.
April 2nd, 2019 | Season 2 | 26 mins
opportunity zones, outlier capital, peter stuart
A look at an episode of the Innovation Podcast: This week, Garnet and I continue our chat with Peter Stuart of Outlier Capital about Opportunity Zones -- we learn the three most important things to know about them, how Peter is capitalizing on them at Outlier Capital, some common mistakes, and we get a broader understanding of opportunity zones in general.
April 1st, 2019 | Season 2 | 22 mins 14 secs
francesca gino, harvard business school, osteria francescana, rebel talent, sully sullenberger
On Episode 52, we talk with Francesca Gino, the Tandon Family Professor of Business Administration at Harvard Business School. She has been honored as one of the world’s top 40 business professors under 40 by Poets and Quants. And she has a new book out called Rebel Talent—Why It Pays to Break the Rules at Work and In Life. You fancy yourself a rebel, or have some rebels in your company? Listen closely to my chat with Francesca.
March 29th, 2019 | Season 2 | 3 mins 3 secs
brand, branding, logo, marketing, tone of voice, visual identity
March 28th, 2019 | Season 2 | 11 mins 38 secs
#metoo, beth monaghan, community, fake news, fear, inkhouse, marketing, pr
On Episode 51, I continue my chat with Beth Monaghan about fear and the future of PR. Beth and I started our talk about her thoughts last time. This time, we journey into the real world and her thoughts about the power of community, finding common ground, what’s happening in PR in the era of fake news and me too, and what she sees happening in marketing in the coming months and years. Hope you enjoy the rest of the chat.
March 25th, 2019 | Season 2 | 12 mins 21 secs
beth monaghan, fear, inkhouse, marketing, pr
On Episode 50, we have Beth Monaghan in to talk about fear and the future of PR. Beth runs InkHouse—one of the brightest PR agencies in the land. She wrote a post a while back that got my attention. In today’s world, there is lots of fear in the marketplace. And Beth deals with that every day. So she came up with a guide on how to think a bit differently. Beth is a thoughtful person who has built a great business—so it’s worth a listen. Here’s part one.
March 20th, 2019 | Season 2 | 18 mins 31 secs
adtech, ibm, marketing, martech, trends, watson
On Episode 49, we have more with Jon Chang of IBM Watson Marketing about the IBM Watson 2019 Marketing Trends Report. We talk about agile marketing, the blending of MarTech + AdTech, customer centricity, and the emotion economy. Plus, we get Jonathan’s takeaways from the report and trends he’s watching in 2019 and beyond.
March 17th, 2019 | Season 2 | 33 mins 9 secs
event marketing, facial recognition, houston, panos moutafis, zenus biometrics
A look at an episode of the Innovation Podcast: Facial recognition is taking the world by storm. So we found the most innovative mind in the business--Panos Moutafis, who founded Zenus Biometrics in Houston--to tell us what he and his company have been up to. Zenus has a unique technology, which Panos describes in our chat, focused on facial recognition for event check ins. The company heralds it as the world's fastest checkin, which requires no ticket scanning or wearables.
March 13th, 2019 | Season 2 | 19 mins 6 secs
adtech, ibm, marketing, martech, trends, watson
On Episode 48, we have Jon Chang of IBM Watson Marketing in to chat about the 2019 Marketing Trends Report. This is the first of two episodes with Jon. In this episode, we cover the first five of the top nine trends that IBM covers in the report, including the emergence of the tech-savvy "martecheter," how the director of marketing is hottest new role in marketing, making hyper-personalization a reality with AI and machine learning, how digital marketing agencies transform into "consulgencies," and how GDPR actually helps marketers. Hop you enjoy the chat.
March 6th, 2019 | Season 2 | 21 mins 21 secs
google, growth hacking, linkedin, marketing, seo, startups, taylor ryan, valuer
On Episode 47, we’re talking growth hacking with Taylor Ryan, CMO of Valuer. Growth hacking is one of those terms that people just toss about. But Taylor has hacked himself to success at Valuer, a firm that matches startups with corporations, accelerators, and investors. We share some LinkedIn war stories, explore techniques you can employ in your marketing right away, and Taylor shares some trends he's watching for 2019. And we also bat around SEO and Google. So, get ready to hack your marketing. Hope you enjoy the chat.