Mark Reed-Edwards
Host of Confessions of a Marketer
Mark Reed-Edwards founded Reed-Edwards Global in 2010 after a long career working as a marketer and writer, mainly for technology companies. He specializes in telling stories about and for companies, products, analysts and executives.
He has also built and led marketing groups, spearheaded branding and rebranding efforts, and consulted with some of the world’s leading brands, including: Stratus Computer, EMC, Intranets.com, Yankee Group, Salary.com, Sophos, AT&T, BAE Systems, CA, Ciena, Globant, HfS Research, Kaspersky, Kronos, Raytheon Cyber, Simple Tuition and Spartan Race.
He has been hosting and producing Confessions of a Marketer since October 2017 and is adding to his podcasting portfolio as cohost of The Innovation Podcast with Garnet Heraman.
Mark Reed-Edwards has hosted 51 Episodes.
-
3 Minute Extra: Keep At It
February 15th, 2019 | Season 2 | 2 mins 59 secs
campaigns, data, mark reed-edwards, marketing, plans, programs
I don't know about you, but one of the things over the course of my career that I've run into is an inability for an organization to stick with something. Whether it's a marketing initiative, maybe the design of the website, maybe a TV campaign. Doesn't really matter what it was. But there's often a level of impatience or an inability to stay with something to give it time to work. In this 3 Minute Extra, I share my thoughts on all of that.
-
Episode 44: Getting Great Design
February 13th, 2019 | Season 2 | 25 mins 38 secs
a smile in the mind, design, marketing, superunion, wpp
On Episode 44, we have have Greg Quinton, chief creative officer of WPP’s design powerhouse SuperUnion, on to talk about all things design. When I met Greg a decade or so ago, he was executive creative director at The Partners—a great design house based in London. He's now the chief creative officer at SuperUnion—which was formed with the combination of The Partners, Brand Union, Lambie Nairn, Addison and VBat last year. We talk about what it takes to get great design, and also about the book he cowrote—a Smile in the Mind—a kind of design source book that I recommend you pick up.
-
Special: The Future of Experiences
February 10th, 2019 | Season 2 | 25 mins 36 secs
ar, chris clegg, data, experiential marketing, james kern, portma, vr, xism
A look at an episode from the Innovation Podcast: In the second part of our chat about experiential marketing, we get into the future with James Kern and Chris Clegg. Garnet noted something he read in Ad Age recently about companies, in the wake of the data backlash, deemphasizing digital marketing and focusing on real-time face-to-face experiences. No people better than Chris and James to chat with about the implications of such a trend.
-
Episode 43: The Future of Marketing
February 6th, 2019 | Season 2 | 23 mins 15 secs
data, future, jeremy goldman, marketing
On Episode 43, we have Jeremy Goldman, host of the FUTUREPROOF podcast in to talk about the future of marketing. Jeremy does a lot of thinking about the future of marketing. We talk about how data is disrupting marketing, how marketers can futureproof their careers and marketing approaches, and what 2019 holds for we marketers. Hope you enjoy the chat.
-
Special: Experiential Marketing
January 30th, 2019 | Season 2 | 15 mins 22 secs
chris clegg, experiential marketing, james kern, portma, xism
A look at an episode from the Innovation Podcast: In this episode, we chat with James Kern of XISM and Chris Clegg of Portma about experiential marketing. It's the first part of a two-part chat. 2018 was the year of experiential marketing and the notion of engaging through experiences. Garnet frames the discussion with a quote from Stacy Martinet, VP of marketing strategy and communications at Adobe, that was in CMO Magazine. Martinet posits that, "It’s all about refocusing your strategy around experiences and an ongoing relationship with your customer, rather than just vying for a single transaction."
-
Special: CES Day Three
January 25th, 2019 | Season 2 | 12 mins 56 secs
ces, etergo, language line, tesla, xism
A look at an episode from the Innovation Podcast: We visit again with Laura Haykel of Language Line, in a chat recorded at the Connected Home, Transport Innovation Space. Garnet asked Laura what she really liked at CES this year. Then Garnet reconnected with CES Insider James Kern, Founder and CEO of XISM, to see what the highlights were for him. James and Garnet strolled over to chat with Bart Jacobcz Rosier, the guy behind the scooters we mentioned in the first episode. He’s CEO of Etergo—the Tesla of scooters.
-
Episode 42: Real World Data Stories
January 23rd, 2019 | Season 2 | 10 mins 6 secs
best buy, bill burkart, data, geek squad, stories, wunderman
On Episode 42, we continue our chat with Bill Burkart. In the first part, we had a wide ranging chat about turning data into stories. This time around, we discuss some real world examples and peer into the future of data. Hope you enjoy the chat.
-
Special: CES Day One
January 17th, 2019 | Season 2 | 17 mins 4 secs
ces, connected home, etergo, language line, media link
Thought I'd share the first full episode of my collaboration with Garnet Heraman--The Innovation Podcast. In this episode, Garnet goes on location to CES and chats with with Flo Miniscloux from Extraordinary Events in Los Angeles, the company that designed the Indiegogo Space about what she liked and what she expected from CES this year. Then, he moves to the Media Link opening night party, that legendary event that hosts dealmaking between old media giants from Hollywood, Inc. and new tech from Silicon Valley. He was joined there by Bill Westcott of Media Link, our friend James Kern of Xism and Laura Haykel of Language Line—who started off by describing the Lamborghini massage chair.
-
Episode 41: Turning Data Into Stories
January 16th, 2019 | Season 2 | 15 mins 22 secs
bill burkart, data, stories, wunderman
On Episode 41, we have Bill Burkart, president of Wunderman Data Management, in to discuss turning data into stories. Bill joined me from chilly Omaha, Nebraska, where he was visiting a Wunderman client. As the amount of data has grown exponentially, there's so much hidden behind the numbers. Bill shares how to take those mounds of data and create a story that resonates with individual customers.
-
Episode 40: Rebranding, part two
January 9th, 2019 | Season 2 | 19 mins 40 secs
branding, design, elle woulfe, pathfactory, rebrand, tone of voice, visual identity
On Episode 40 of Confessions of a Marketer, we go deeper on rebranding with Elle Woulfe. We covered the rebrand pretty deeply last time. This time, Elle tells me her secret weapon, how long the process was, what she learned that might help you if you’re contemplating a rebrand, and what—if anything—she’d do differently.
-
Episode 39: Rebranding
January 2nd, 2019 | Season 2 | 16 mins 18 secs
branding, design, elle woulfe, pathfactory, rebrand, tone of voice, visual identity
On Episode 39, I've got Elle Woulfe in to discuss rebranding.
-
Special: Preview of the Innovation Podcast
December 31st, 2018 | Season 2 | 12 mins 50 secs
experiential marketing, garnet heraman, innovation, mark reed-edwards, the ipod
I've got a special episode to share--a new podcast I'm producing with Garnet Heraman. It's the Innovation Podcast, and in this preview, we share our plans for the subjects, the guests and the discussions to come.
-
Episode 38: Keys to Planning
December 17th, 2018 | Season 2 | 17 mins 58 secs
2019, cmo, data, limelight, marketing, planning, ro bhatia, saas, strategy
On Episode 38, we're ending the year in style, wi…
-
Episode 37: Conversational Marketing
December 10th, 2018 | Season 2 | 23 mins 8 secs
ai, conversational marketing, financial services, kevin flanagan, machine learning
On Episode 37, we're having a conversation about …
-
Episode 36: The Big Privacy Players
November 26th, 2018 | Season 2 | 12 mins 50 secs
data, facebook, gdpr, google, privacy, wunderman data
On Episode 36, we've got Jacques van Niekerk back…
-
Episode 35: GDPR Five Months On
November 8th, 2018 | Season 2 | 18 mins 52 secs
advertising, data, gdpr, marketing, privacy, wunderman data
On Episode 35, we’re revisiting GDPR with Jacques…